Friday, 24 October 2014

Whiteboard Animation: A Clear Slate for Business

Whiteboard animation is undoubtedly on the rise, but what tends to make this very simple medium so well known? Erik Oakland, co-founder at TruScribe, claims a rise within the use of €markers, pens, tablets and drawing rather of technology, PowerPoint in certain,€ is at the heart from the growth of whiteboard animation (or €video scribing€ for you techies). Users want information and facts, not style, and providers are responding with videos that engage, educate, and clarify.

And persons like it.

UPS' well-known 2007 €What Can Brown Do For you personally?€ whiteboard animations kicked off a rush of explanatory videos that educated buyers about technical data. However, the rise of whiteboard animation exploded with all the Royal Society of the Arts' (RSA) 2009, 14-part video series. Andrew Park scribed guest lectures about economics and psychology into very simple graphic photos, and within months the RSA had over 50 million views, generating it the #1 non-profit YouTube channel in the world. But why?

To know much more about RSA animate

Scribing is a great approach to tell a story. In it's simplest form, whiteboard animation is really a moving storyboard, presenting the bare bones of an notion in a concise, narrative format. Images coupled with text and symbols - like arrows and query marks - produce a dialogue in between the customer and item while moving them through an concept step by step - in order. Whiteboards do not let the viewer wander.

However, time is of the essence. Most whiteboard animations ought to be brief - 60-90 seconds. The top whiteboards introduce users to new tips devoid of overwhelming them with data - that comes later. Whiteboards are an awesome method to inform a story or welcome a user, but their ultimate purpose would be to explain. They just ought to be applied effectively.

Erik Oakland suggests keeping it brief - two to 5 mins, max - when dealing with detailed facts, and he's not alone. A handful of years ago, people would have scoffed at a video teaching concepts as complicated as quantum tunneling, and Schroedinger's cat in 60-seconds, but Henry Reich at Minute Physics, has done just that with more than 100 videos and millions of views. Khan Academy, ViHart, and It's Ok to be Wise are just a handful of examples of edgy, intellectual scribers reaching millions of users.

Click right here RSA animate

Consumers crave data. Whiteboard animation gives that, by way of clear, concise explanation - and individuals are responding. So, just before wasting time, power, and dollars on marketing strategies or complicated analytics, listen to what millions of customers are clamoring for and head back for the drawing board. You will be shocked by what you study.

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